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3 Habits Women Over 40 Should Build for 2026
A New Year, A New Phase of Strength Looking ahead to 2026, it’s the perfect time to focus on yourself and step into a season of strength and confidence. As women over 40, we know how real physical and hormonal changes can be—energy shifts, a slower metabolism, and changing hormones are all part of this phase. If you’re feeling it, you’re not alone. These changes are so normal, but you don’t have to settle for feeling less than your best. Imagine waking up with more energy, pr

Deb Goodge
1 day ago3 min read


Why You're Losing Energy & Strength Over 40 (and How to Get It Back)
Do you remember a time when you could power through long days, juggle tasks, and still have energy left? If you’re a woman over 40, that might feel like a distant memory. You’re not imagining it—your body is changing, and maintaining energy and strength genuinely becomes more challenging. But here’s the thing: it’s not about trying harder or finding more hours in the day. Your approach needs to evolve with your body. Let’s explore why things feel different and how to regain y

Deb Goodge
Nov 232 min read


Why You Feel "Stuck" (Even When You're Doing Everything Right)
Have you ever felt tired, stuck, and uncomfortable in your body, even when you feel like you’re doing everything right? It’s a frustrating feeling, and if it sounds familiar, you’re not alone. I’ve spoken with countless women over 40 who are dealing with this exact struggle. The reason is often that we've been taught that fitness success looks like rigid routines and constant, punishing discipline. But that belief simply doesn’t hold up when you’re also juggling: A demanding

Deb Goodge
Nov 162 min read


Why You're Still Exhausted After Work (And How to Fix It)
You finish your workday completely drained. You sit in the car outside your house for five minutes just to gather yourself before walking in. You tell yourself you should go for a walk, move your body, or prep something healthy for dinner. But instead, you collapse on the couch, scroll your phone, and feel quietly frustrated with yourself. Here's the truth: You're not lazy. You're not unmotivated. Your body is trying to run on fumes, and your current habits aren't refueling i

Deb Goodge
Nov 93 min read


Breaking Free from the "All or Nothing" Trap in Fitness
For years, I was convinced that achieving my fitness goals required an all-in, no-excuses approach. I thought "dedication" looked like this: 5 AM workouts, no matter how little I slept. Meal prepping every single bite, with zero flexibility. No rest days, because who has time for that? If I missed a workout, I felt like a failure. If I ate something that wasn't on my rigid plan, I'd throw in the towel and promise to "start over on Monday." If my body felt tired, I ignored it

Deb Goodge
Nov 23 min read


The 5-Step Fitness Restart Plan for Busy, Ambitious Women
You've been here before. Standing at the starting line of another fitness journey, armed with good intentions and a new workout plan. But this time feels different—because you're tired of starting over. If you're a busy, ambitious woman who's ready to build real strength and confidence without burning out, this post is for you. I'm sharing the exact 5-step framework I use with my clients in the REVIVE program, and it's the same path I'd follow if I had to restart my own fitne

Deb Goodge
Oct 264 min read


The Real Risk Isn't Failure, It's Settling for "Fine"
Most ambitious women I work with give me the same answer when I ask how they're doing: "I'm fine." Fine… but exhausted. Fine… but stressed. Fine… but running on caffeine and pushing through each day instead of truly living it. Here's what no one tells you: staying "fine" is the riskiest choice you can make. When you settle for "fine," you slowly lose the energy, confidence, and strength you need to truly thrive. You might not notice it right away—it happens gradually, creepin

Deb Goodge
Oct 192 min read


From Exhausted to Empowered: The Secret to Thriving Over 40
When was the last time you went through a full week and thought to yourself: “I actually feel strong, energized, and completely in...

Deb Goodge
Oct 123 min read


Stop Waiting, Start Thriving: The Case for Taking Action Now
If there's one thing I hear over and over from ambitious moms, it's this: "I'll start once things calm down." "I'll focus on me after...

Deb Goodge
Oct 52 min read


Ambitious Moms: Redefining Strength Beyond the Gym
When most people hear the word "strength," they picture barbells, dumbbells, and endless reps at the gym. But here's the truth ambitious...

Deb Goodge
Sep 283 min read


The Shift Every Fitness Mom Needs To "Succeed" With Fitness
You've accomplished a lot already. You've built a career, raised a family, and learned how to juggle a thousand moving pieces while...

Deb Goodge
Sep 213 min read


Why “Starting Over on Monday” Is Quietly Sabotaging Your Confidence
How many Mondays have you started over, determined that this time will be different? And how many of those Mondays led to sustainable...

Deb Goodge
Jun 293 min read


Why Busy Fitness Moms Gain More by Building Strength and Energy Than Chasing Weight Loss
Here’s the truth every busy mom deserves to hear—with real-life fitness, strength and energy beat weight loss hands down. Here’s why it’s time to shift your focus from what you lose to what you gain.

Deb Goodge
Jun 13 min read
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